Datactics Privacy Policy

At Datactics, we respect the privacy of every person who visits our website (“you”, “your”). This Privacy Policy outlines the information we may collect and how we may use that information. Collecting this information makes us the “Data Controller” for your data. This Policy also informs you of how you can verify the accuracy of your personal information submitted to us and how you can request that we update or delete it.
Please note: This Policy applies to information collected by our website, or other information provided to us that we may use to contact you. It does not apply to the websites of other companies, individuals or organisations to which we provide links, or websites that link to ours. Please be aware that we are not responsible for the privacy practices or content of other such sites. We encourage you to read the privacy policies of each site that you reach via links from our website, as well as those you may have used to link to our website.

1. Who are we?

We are Datactics, a provider of data quality and matching software across multiple industries and with specific expertise in financial services. Our registered address is Suite 1, 7th Floor, 50 Broadway, London, SW1H 0BL and our main correspondence address is Datactics, One Lanyon Quay, Belfast, BT1 3LG. Our switchboard is +44 (0) 2890 233900 and our email address is [email protected].

2. What information do we collect from you?

We may collect a number of different pieces of personal information from and about you. We use this information to process your information requests, identify your personal preferences, match your needs with relevant products and services and to communicate with you.

i. Cookies 

This website uses cookies, small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain your preferences and provide anonymised tracking data to third party applications like Google Analytics or Matomo Analytics. We provide you with the opportunity to consent to us using cookies and collecting your user demographic data when you first use our website. Information collected in this way includes:

• Your computer’s IP address
• The type and version of browser and operating system you use
• Your internet domain
• The URL (website address) of the linking page, if you arrived at our website through a link from another website

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others; the most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers. Below you can choose to change settings for tracking via the Matomo Analytics tool:

ii. Personal details

Information such as your name, title, email address and mailing address will only collected by this website with your consent through our Contact Form. Information you provide to us by any other means when in connection with contractual engagements will be covered under the terms of the contract as agreed to and signed by all relevant parties to the contract.

iii. Information we may collect from third parties

From time to time we may obtain information from third parties relevant to our business objectives, for example events management companies running events in our chosen industries, or platforms such as LinkedIn. In such cases, you should be made aware when you provide your personal information to the third party that they may or will share your personal details with companies such as ours. Please review the relevant privacy information provided by third parties when you give them your personal details.

3. How do we use this information?

Your personal details will be used for:

• Fulfilling requests you make of us, for example requests for more information or a demonstration;
• Relevant marketing purposes, including sending you communications that we believe will be of interest to you (known as “Legitimate Interests”; see 4. below)
• Helping us to ensure, to the best of our abilities, that our website is compatible with browsers and operating systems used by most of our visitors; and
• Internal research to improve our understanding of what our customers need.

You will be given the opportunity to opt-out of our emails with an unsubscribe option that will appear at the bottom of each of these email communications.

4. Legitimate Interests

Under the General Data Protection Regulation which came into effect in May 2018, there are a number of reasons why it is lawful for us to use your information. One of these is if we have a genuine and legitimate reason to do so, as long as by doing so we are not harming any of your rights or interests. This is known as a Legitimate Interest, and more information can be found on the Information Commissioner’s website, here. In practical terms, this means that before we use your information (3, above), we will carefully balance our right to use your information with any potential impact on you and your rights. Therefore, if we are communicating with you, it is because we have assessed your likely interest in Datactics, our company, products and services, and established that it is reasonable for us to be in contact with you. We will always provide you with the opportunity to let us know if this is no longer the case, through a link to our opt-out form here or by contacting us at the details at the top of this page.

5. Who has access to this information?

We will never sell your information. We may, however, share your personal information with our third party partners where this is deemed to be in your legitimate interest (see 4) for us to do so. Where a third party uses this information to contact you, they will be acting as the “Data Controller” and we would therefore advise you to read their privacy policy. We will not release your information to third parties who are not our partners unless required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

6. How long will we retain this information?

We will retain your information for as long as is necessary to fulfill our purposes set out in this Policy unless you request that we stop processing or retaining it, or unless a longer retention is required or permitted by relevant law. Please see section 7 below for instructions on how to ask us to stop processing or retaining your information.

7. Your choices

i. Updating your details

You can update the details we hold for you at any time by emailing us at [email protected] with your new information and we will update our records for you.

ii. Opting out

You have a choice as to whether or not you wish to receive information from us. You can opt-out at any time by contacting us at the details at the top of this page. Please be aware that if you do request that we have no further contact with you, we will still need to keep some basic information in order to avoid sending you unwanted communication in the future.

8. Changes to this Privacy Policy

We will occasionally update this Privacy Policy to reflect new legislation, company changes and customer feedback. We encourage you to periodically review this Policy to be aware of how we are collecting, using and protecting your personal information.

9. Comments and Complaints

We welcome your comments, complaints and questions about privacy issues and our website in general. Please send any and all such comments to [email protected].