Lyndsay Shields, Head of Data and Analytics at Danske Bank, offers valuable insights into leveraging data as a strategic asset in this comprehensive data management playbook.
Covering everything from how to improve data quality and operational efficiency, to fostering a data-driven culture, this playbook is essential for organisations seeking to transform their data management capabilities.
Download the data management playbook and discover…
- How regulatory frameworks can drive improvements in data quality and operational efficiency.
- Proven strategies to establish effective data management.
- Practical approaches to securing stakeholder buy-in and aligning data initiatives with business goals.
- How to foster a data-driven culture.
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About Danske Bank
Danske Bank UK, a leading bank in Northern Ireland, services approximately half a million personal and business customers.
As a subsidiary of the Copenhagen-headquartered Danske Bank Group, it leverages many of the Group technology platforms and customer solutions, whilst maintaining autonomy to develop bespoke solutions and products for its customers. It operates under the UK regulatory framework to maintain strong compliance and ensure trust. The bank’s purpose is to help customers, colleagues, and society thrive, while also striving to be a Northern Ireland market leader, expand its presence in the UK, and champion sustainability.
About the author
Beginning in the branch network of Danske Bank, Lyndsay progressed her career through a broad range of roles in project
leadership and change management, covering many functions in the organisation before taking on her current role within the Bank’s Technology and Digital Development department. Lyndsay leads a team of 30 working across data management, architecture, business intelligence and analytics, business analysis and AI. Sitting on the Technology and Data leadership team, Lyndsay plays a key role in the team’s mission to make banking easy for colleagues and customers, leverage data and digital solutions to drive value and enhance products and services.
