UK Retail Bank selects Datactics to power the
firm’s marketing systems and deliver a step
change in data-driven culture across multiple
strategic projects.
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In essence, the Bank was seeking to obtain a better understanding of its customers in order to achieve more effective targeting, thereby maximizing revenue per customer alongside increasing the overall customer base.
The Bank had chosen to develop a new Customer Relationship Management (CRM) system in conjunction with a major Systems Integrator (SI) to sit on top of the new consolidated data warehouse. It identified that a key challenge would be the cleaning data from each of the legacy systems, match it, and merge it into the brand-new CRM platform.
Datactics’ specialist engineers supported the Bank in completing an initial data
quality assessment, discovering significant potential duplicates and potential
compromises to the integrity, completeness and accuracy of the data across the
disparate systems. As the Datactics solution ships with pre-built rules for these
kinds of data quality checks, the client was able to quickly build a process to import, standardise, clean and deduplicate the data.
An additional connection to an external address validation source, again a standard feature of the Self-Service Data Quality platform, ensured that the customer addresses could be enhanced with additional data and metadata for richer granularity of records.
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